Growth Marketing that turns traffic into Pipeline.
9+ years across education, ecommerce, and service brands. Meta + Google performance, landing pages, CRO and CRM automation that moves leads to revenue.
Hi, I’m Rohan. I build growth engines.
Small changes. Compounding gains.
Positioning, experimentation and measurement done right.
The growth system:
Market + audience clarity
Positioning + messaging architecture
Funnel strategy + conversion design (CRO)
Experimentation + A/B testing
Measurement + insight
Clear strategy. Clean execution.
About me
I’m a growth marketer who cares about one thing -
making the right numbers move.
I’ve helped build brands from scratch, launched creative that actually sells, and turned paid ads, email marketing, and social content into real revenue (not just traffic and likes). My work sits at the intersection of strategy, storytelling and performance - sharp positioning, scroll-stopping creative, clean funnels and measurement that tells the truth.
If you’re looking for someone who can think like a brand builder and execute like a performance lead,
you’re in the right place.
Based in Toronto, Canada.
Available for select projects and growth roles.
Growth Stack
Everything I use to turn attention into pipeline - brand, creative, performance, conversion, and the systems that keep it compounding.
Brand Strategy & Positioning
[ 01 ]
Clear positioning, sharp messaging, and a POV that makes the click feel obvious and the offer feel inevitable.
Creative & Copy That Sells
[ 03 ]
Scroll-stopping concepts, hooks, and conversion-minded copy that stays on-brand while pushing results.
Performance Marketing (Meta/Google)
[ 02 ]
Full-funnel campaigns built for qualified demand — structure, testing cadence, and scaling tied to ROAS and pipeline.
Web + Landing Pages (CMS + eCommerce)
[ 04 ]
Conversion-first websites, pages built and optimized across platforms like WordPress, Wix, Duda, Hostinger, BigCommerce and more.
Funnel Design & CRO (UX, Copy, Testing)
[ 05 ]
Tighten the journey from click to conversion with smarter offers, UX fixes, and experiments that lift CVR.
CRM & RevOps Alignment
[ 07 ]
Lifecycle stages, lead routing, SLAs, automation, and clean reporting so marketing and sales operate off the same scoreboard.
Analytics & Reporting
[ 09 ]
Measurement you can trust — dashboards and insights that tell the truth and drive the next move.
Lifecycle & Email Automation
[ 06 ]
Segmentation, nurture, and retention loops that move leads to action and keep customers coming back.
Search + AI Discovery (SEO/SEM)
[ 08 ]
High-intent demand capture across traditional search and AI-driven discovery. I shape content + structure so you show up, get cited, and get chosen.
AI & LLM-Accelerated Workflows
[ 10 ]
Faster research, smarter iteration, better variations, and lightweight automations that help ship more tests per week.
My Toolkit
Case Studies
A curated set of growth engagements that show the story behind the outcomes. Each case study breaks down the objective, the approach and what moved the needle, with the key decisions and results explained simply and backed by outcomes.
JRS College of Business and Healthcare
Industry:
Education
JRS needed more than campaigns. It needed a repeatable enrollment system. I shaped the funnel strategy, ran acquisition across Meta + Google, and engineered CRM automation that turned raw leads into structured conversations. Once the process became consistent, conversion became something we could actually control and improve. Built the full acquisition-to-enrollment system: ads → funnels → CRM workflows → advisor routing.
Location:
Toronto, ON.
20K+ Leads Generated
(Meta + Google)
5.6% → 16%+ Lead-to-Sales Conversion
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InControl Diapers
Industry:
eCommerce
Led growth across content, email, and on-site conversion for a global ecommerce brand. Built the lifecycle engine: flows, campaigns, segmentation, and landing pages that turned product education into demand and repeat purchase behavior. Kept performance moving through steady testing across messaging, offers, and the shopping journey.
Location:
Woodstock, ON.
59% Increase in Email-Driven Revenue (Segmentation + lifecycle flows)
19% Increase in
Online Sales
(UGC + on-site merchandising)
Provocation Ideas Festival
Industry:
Events |
Arts & Culture
Brought the festival’s marketing together across website, ticketing, emaila and media outreach, then used targeted Meta campaigns to turn local attention into ticket buyers. Focused heavily on landing pages and the purchase flow so paid and organic traffic converted cleanly, while press outreach helped compound demand week after week.
Location:
Toronto &
Stratford, ON.
7 of 8 Events Sold Out
(within 2 months)
$0.54 Average Cost-Per-Click
(Meta Ads)
Aariyah
Industry:
Student Recruitment &
Immigration
Aariyah was scaling multiple service lines and needed a predictable lead engine. I drove funnel strategy across paid campaigns, email and landing pages, then built nurture and follow-up workflows that moved inquiries into booked conversations. I also supported Western University's continuing studies division with demand validation and intake-focused campaign planning for upcoming cohorts. To keep launches fast, I standardized templates, creative workflows, and CRM-ready tracking.
Location:
Toronto, ON.
1,500+ Leads Generated
(Paid + Email Marketing + Landing Pages)
2 Intake Cycles Supported (Fall + Winter Cohorts)
Stratford Summer Music
Industry:
Live Events |
Arts & Culture
SSM needed consistent momentum across a full season, not just a spike around opening week. I ran integrated campaigns across email (Constant Contact), social, web and local partnerships, backed by press and media outreach. The work improved engagement, lifted attendance and supported fundraising with clearer donor-facing messaging and promotion.
Location:
Stratford, ON.
6% Increase in Attendance + Ticket Sales (Integrated Campaigns)
$60K+ Raised (Donors + Grants + Sponsorships)
Stakeholder Notes
Quick notes from the folks who signed off on the strategy, felt the execution, and saw the lift.
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Akanksha Gupta,
Sales Director of JRS College of Business & Healthcare
“Rohan pairs sharp strategy with hands-on execution. He builds systems that drive results and teams that level up.”
Mark Rosenfeld,
Founder & Director of Provocation Ideas Festival
“Rohan’s marketing helped multiple Provocation events reach capacity. Creative, composed and a genuinely strong communicator.”
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Pawan Verma,
Founder & Creative Director of Takila Design
“Rohan turned our ideas into clear positioning fast. Strategic, dependable and a very strong creative partner.”