Short-Form & Meme Marketing

Short-form work built for the scroll — reels, shorts, meme-native content, and product video that had to earn attention before it could sell anything. Made across multiple brands and categories, from DTC to adult-incontinence to education.I typically owned the full loop here: concept, script, edit. Sometimes the talent in frame was me, sometimes someone else, sometimes no one at all — just text, cuts, and timing. The tools change (CapCut, Premiere Pro, whatever fit the turnaround); the job doesn't.Short-form rewards specificity. A generic brand reel dies in the feed. The pieces here all started with a specific cultural beat, a specific platform behavior, or a specific audience tension — and the edit was built backwards from that.

More to be added!