Branding & Identity

I lead brand identity projects as a strategist and creative director — defining how a company sounds, feels, and shows up before a single pixel gets designed.

My role on these projects spans brand voice and personality development, positioning, color direction, and identity oversight. I partner with graphic designers on the production work itself — then guide every decision back to the strategy it has to serve.

This is branding built with a marketer's lens: every choice is tested against who the brand is for and what it needs to make them feel. Logos are the easy part; the thinking underneath is what makes them work.